Kathy Foran - REALTY EXECUTIVES Boston West



Posted by Kathy Foran on 4/11/2021

Let's face it selling a home in a buyer's market is far from ideal. In this scenario, a home seller likely will compete with many property sellers to promote his or her residence. And despite a home seller's best efforts, there are no guarantees that he or she will be able to maximize the value of a residence.

A buyer's market often is a dream come true for property buyers and a worst nightmare for property sellers. Lucky for you, we're here to help you navigate a buyer's market and ensure you can get the best price for your home.

Now, let's take a look at three tips that every home seller who is operating in a buyer's market needs to know.

1. Complete a Home Appraisal

A home appraisal offers a valuable opportunity for a home seller because it enables this individual to identify a property's strengths and weaknesses. That way, a home seller can find the best ways to enhance a residence and help it stand out from other available properties.

Typically, a home appraiser will inspect a residence both inside and out. After the evaluation is completed, the home appraiser will provide a home seller with a report that describes problem areas that were identified during the assessment.

A home appraisal report can make a world of difference for a home seller, particularly in a buyer's market. With this report in hand, a home seller can work toward enhancing a house's interior and exterior.

2. Establish a Competitive Price for Your Residence

What you paid for your home a few years is unlikely to match the value of your house today. Meanwhile, a home seller should set a competitive price for a residence to ensure that his or her house stirs up plenty of interest from homebuyers.

To determine a competitive price, examine the prices of comparable homes that are currently available in your area. This will help you establish a price range for houses similar to your own.

Furthermore, check out the prices of recently sold homes in your city or town. This housing market data can help you make an informed decision about how to price your residence.

3. Work with an Experienced Real Estate Agent

An experienced real estate agent is unafraid to list a home in a buyer's market. In fact, this housing market professional knows exactly what it takes to sell a residence in any real estate market, at any time.

Thanks to an experienced real estate agent, you can streamline the home selling process. This real estate professional will showcase your house to the right groups of property buyers consistently. He or she also will set up home showings and open houses, negotiate with property buyers on your behalf and do everything possible to help you optimize the value of your residence.

Take the guesswork out of selling a home in a buyer's market. Use these tips, and you can keep things simple as you sell your residence.




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Posted by Kathy Foran on 4/4/2021

A home seller may encounter many challenges after he or she decides to list a residence. Fortunately, there are lots of things you can do to increase the likelihood of enjoying a seamless house selling experience.

Now, let's take a look at three tips to help you master the home selling journey.

1. Conduct an In-Depth Home Evaluation

Your home has served you well for an extended period of time. However, your residence may be in dire need of upgrades. And if you fail to identify problem areas before you list your residence, you may struggle to stir up interest in your house.

Oftentimes, it helps to conduct a home inspection before you list your residence. Although a house inspection generally is requested by a buyer after a seller accepts his or her offer to purchase a home, an inspection can help you understand your residence's strengths and weaknesses. Then, you can take the necessary steps to transform myriad home weaknesses into strengths something that could help you reap the benefits of a successful home selling experience.

2. Upgrade Your Home's Interior and Exterior

If your house is full of clutter and in need of a deep cleaning, there may be no time like the present for a home interior makeover. You can allocate time and resources to enhance your home's interior on your own. Or, you can always hire an interior decorator, home cleaners or other home improvement professionals to upgrade your house's interior.

Don't forget to bolster your residence's curb appeal too. By mowing the lawn, trimming the hedges and performing other home exterior upgrades, you can make it simple for buyers to fall in love with your residence as soon as they see it.

3. Hire a Real Estate Agent

A real estate agent is a must-have for those who want to streamline the home selling journey. He or she will help you identify and overcome any potential property selling roadblocks. Plus, a real estate agent can help you plan ahead for the home selling journey so you can achieve your desired results as quickly as possible.

For example, if you want to maximize your earnings from the sale of your city home, a real estate agent will offer recommendations and suggestions to help you do just that. On the other hand, if your goal is to sell your current residence as soon as you can, a real estate agent will do whatever it takes to ensure you can sell your house without delay.

Let's not forget about the comprehensive guidance that a real estate agent can provide, either. If you ever have concerns or questions about pricing your home, how to promote your residence to potential buyers or other home selling topics, a real estate agent will respond to them right away.

Want to become a home selling expert? Use the aforementioned tips, and you should have no trouble mastering the house selling journey.




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Posted by Kathy Foran on 1/3/2021

The home selling journey sometimes can be complicated. Lucky for you, we're here to remove the guesswork commonly associated with selling a house.

Now, let's take a look at three tips to help you enjoy a fast, successful home selling experience.

1. Identify Your Home's Strengths and Weaknesses

You may have taken great care of your house over the years, and now, your hard work is about to pay off. In fact, if you assess your home's strengths and weaknesses, you may be better equipped than ever before to transform your residence's weaknesses into strengths.

Sometimes, it helps to conduct a home inspection before you list your residence. An inspection enables a property expert to evaluate your residence both inside and out. Then, you can receive an inspection report that details any underlying problems with your house and correct these issues prior to adding your home to the real estate market.

2. Set an Aggressive Initial Home Asking Price

Establishing an aggressive initial home asking price is paramount. Because if you set a competitive initial home asking price, you likely won't have to wait long before you start to receive offers to purchase your house.

To determine how to price your house, you should review the prices of recently sold houses in your area and other real estate market data. Plus, it may be beneficial to perform a home appraisal to receive a property valuation that accounts for your house's condition and the current state of the real estate sector.

3. Hire an Expert Real Estate Agent

Navigating the house selling journey often is tricky, particularly for sellers who choose to work alone. Fortunately, real estate agents are available in cities and towns nationwide, and these housing market professionals can offer expert guidance throughout the property selling journey.

A real estate agent understands the home selling journey varies from seller to seller. As such, this housing market professional will craft a custom home selling strategy to help a seller achieve his or her desired results. A real estate agent also will do everything possible to promote a residence to potential buyers and ensure a seller can optimize the value of his or her house.

Furthermore, a real estate agent is happy to provide a recommendation about how a seller should proceed with an offer to purchase a house. He or she can help a seller determine whether to accept, reject or counter a property buying proposal. And if a seller has any questions about an offer to purchase, a real estate agent is ready to respond to them.

When it comes to selling a house, it is crucial to get as much help as possible. If you collaborate with an expert real estate agent, you can gain deep insights into all aspects of the home selling journey. Perhaps most important, you can receive comprehensive assistance throughout the property selling journey and increase your chances of enjoying a fast, successful home selling experience.




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Posted by Kathy Foran on 11/1/2020

If you want to achieve the best-possible results during the house selling journey, you need to be flexible. Because if your initial home selling strategy fails to deliver the desired results, you need to be ready to make adjustments.

Now, let's take a look at three tips to help you revamp your home selling strategy.

1. Analyze the Local Housing Market

The local housing market may play a role in your house selling success or failure. If real estate market conditions have changed since you originally listed your home, you need to adapt accordingly. Otherwise, you risk falling behind rival home sellers in a fierce real estate market.

Oftentimes, it helps to monitor home sales in your city or town. This will allow you to see if houses similar to your own are selling quickly. It also enables you to understand how your house stacks up against the competition and may help you find ways to differentiate your home from comparable residences.

2. Review Your Home Listing

If you find that buyers rarely set up home showings or visit open house events at your residence, now may be the perfect time to assess your home listing. That way, you can explore innovative ways to use your home listing to engage and inform buyers about your residence.

Generally, it helps to make a home listing as clear and concise as possible. If buyers can read your home listing and retrieve accurate information about your house, they can determine if your residence matches their expectations.

You may want to include high-resolution images of your home in your listing as well. These images can help you show off the true size and beauty of your residence to buyers. Plus, they may help you distinguish your home listing from all others.

3. Consult with a Real Estate Agent

For those who are struggling to stir up interest in a house, it may be beneficial to hire a real estate agent. In fact, with a real estate agent at your side, you can receive expert assistance as you navigate the house selling journey.

A real estate agent understands what it takes to make a home an attractive choice to buyers. He or she will learn about you and your home and analyze your past house selling efforts. Then, a real estate agent will offer recommendations to help you promote your residence to the right groups of buyers.

In addition, a real estate agent will set up home showings and open house events to showcase your residence to buyers. And if a buyer submits an offer to purchase your house, a real estate agent will help you determine whether to accept, reject or counter this proposal.

As you try to sell your home, you may want to consider revising your house selling plan. Thanks to the aforementioned tips, you can revamp your home selling strategy and move one step closer to enjoying a fast, profitable house selling experience.




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Posted by Kathy Foran on 9/27/2020

As a home seller, it generally is a good idea to consider the buyer's perspective. That way, you can determine why buyers may consider your house over other available properties and map out the home selling journey accordingly.

Now, let's take a look at three tips to help you assess the buyer's perspective before you embark on the house selling journey.

1. Analyze Your Home

Think about why you decided to buy your home in the first place. By doing so, you may be able to discover what makes your house unique from other properties so you can promote your residence to the right groups of prospective buyers.

Don't hesitate to take an objective view of your home's interior and exterior too. Remember, your goal as a home seller is to generate as much interest as you can in your house. If you take a critical view of your house, you can identify problem areas and work to correct various issues as quickly as possible.

2. Review the Local Housing Market

The local housing market may favor buyers or sellers. By reviewing housing market data, you can find out whether a buyer's or seller's market is in place. Plus, if you evaluate the local real estate sector, you can understand how your residence stacks up against the competition.

Analyzing the local housing market also may help you establish a price range for your home. As you check out the prices of comparable houses in your city or town, you can use this information to set an aggressive initial asking price for your residence. And as a result, you may be able to stir up lots of interest in your home among potential buyers.

3. Consult with a Real Estate Agent

If you are unsure about how buyers may perceive your house, it may be beneficial to have a housing market expert at your side. Luckily, real estate agents are available in cities and towns nationwide, and these housing market experts are happy to help you find ways to generate interest in your residence.

A real estate agent will learn about you, your home and your house selling goals. Next, he or she will craft a personalized house selling strategy designed to help you achieve your desired results. After a real estate agent puts this strategy into action, it may be only a matter of time before you receive offers to purchase your residence.

Let's not forget about the assistance a real estate agent provides after you receive an offer to purchase, either. At this point, you'll have to decide whether to approve, reject or counter a buyer's proposal. Meanwhile, a real estate agent can provide an honest, unbiased recommendation to help you make an informed decision about a homebuying proposal.

Want to streamline the home selling journey? Use the aforementioned tips, and you can incorporate the buyer's perspective into your home selling strategy and increase the likelihood of enjoying a fast, profitable house selling experience.




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